Actimel website

The new Actimel website is the product with which Connexia started in 2009 the web activities for Danone, already a two years old client.

The purpose of the website is to transmit the value of the product and its benefits. Supported by studies and researches, it can offer a scientific content, maintaining a comprehensable language, close to the consumers, proposing at times a list of questions as a different mean of transmitting information.

A strong coherence and continuity has been granted in the graphics with the advertising message transmitted through different media, and particularly television. An intense shooting activity and close control during the creation of the spots allowed Connexia to transform the actors of the television spot in the website testimonials.

 With the perspective of a website meant not only as a means of communication but also capable of offering added value to its clientele, Connexia proposed to the client the integration of Map Flu, a monitoring service of the influenza virus in Italy, offering weekly updated information, region by region, on the development of the epidemic.

Last but not least, a contest. In harmony with the "Discover the level of natural defenses and win" joined with the product pack distributed in different stores, Connexia integrated in the Actimel website an online contest, where customers and non-customers can participate and win.

Visit the website
www.actimel.it