Press Office

The Eurosport Group, born in the 90's, is the leading multimedia platform in Europe. Its request was to give added value to an already great potential in the italian market, where national television is a strong competitor. In the beginning of 2008, the Eurosport Group gave Connexia all its PR and press office activities.

Since the beginning, Connexia worked on a very articulate communications plan to promote in italian media the potentials of a Group like Eurosport with a team of highly experienced commentators. Various activities were carried on: accurate daily monitoring of the sector press review, press releases dedicated to national and international management of Eurosport and to major sports events transmitted by the channels of the group, monthly newsletter with specific focus on important dates and meetings and new commercial agreements with a weekly reminder specifically for the press containing information on the channels.
For the major sports events in 2008 followed by Eurosport, such as UEFA Euro 2008, Beijing Olympic Games, MotoGP, WTCC etc., Connexia offered its client a great media coverage on major national newspapers and magazines and was able to contrast the strong competitor of italian national television, keeping in mind that cable tv in Italy is alot more spread than satellite tv.

Thanks to the ad hoc strategy developed by Connexia, the Eurosport Group holds today a front row role within the italian television panorama and is the favourite channel of all sports fans.

Visit Eurosport Group on
http://it.eurosport.yahoo.com/