Press Office

Idealista. it, italian expression of the real estate website Idealista, leader in Spain and third in Europe, lands online in January 2007.

With the intention of positioning the website in the top ten italian real estate websites and maximize the visibility of the brand on major national newspapers, free press and targeted magazines online and offline, Idealista.it commissions Connexia all its PR and Media Relations.

The launch press conference, organized by Connexia in May 2007, is the starting point for an ample project of communiactiona which defines in its first phase key messages and strategic target media. Subsequently, the IT & B2B of the Connexia team agreed on three different communication flows, each of which was associated with a specific content and a precise image target. The first flow, called Become Expert, has seen the diffusion to the press of periodical reports on real estate market trends in the major urban areas of the country. The second and third focused on both corporate and product message addressed to IT media with a specific focus on services offered by the web and marketing and communication media.

In two years time, this PR and media relations work, allowed Idealista.it to be registered in the economic and real estate editing world as experts in the real estate market as other major players such as Nomisma, Scenari Immobiliari and Tecnocasa. Thanks to the activation of strategic relationships, the website became a reference point for major national media (Il Sole 24 Ore, La Repubblica, Corriere della Sera, Panorama Economy, Il Mondo, Metro News, 24 Minuti, RE Real Estate ecc.) with over 200 articles in 2008.

Thanks to a strong PR and press office activities, the website has grown in both database and number of monthly visitors. Currently Idealista.it is the greatest website for real estate ads in northern Italy  (with over 35.000 offers) and according to the Nielsen Netratings in September 2008 it gained the 6th position among real estate websites for number of monthly visits.

Visit the website
www.idealista.it