The Preca Brummel Group appoints Connexia for media relations

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Preca Brummel, Italy’s leading childrenswear manufacturer with its own Brums, Bimbus, Mek and Jbe brands and the 500 Kids Collection licence with Fiat, has selected Connexia, Italy’s premier communication agency for press office activities, internet PR, social media marketing, and web and mobile solutions, to manage media relations.

After working together on the launch of the first 500 Kids Collection at Pitti Bimbo in June 2012, Connexia, which previously managed media relations for Fiat Licensing, will handle media relations and corporate and product communications in 2013 for Preca Brummel and its brands with the aim of strengthening its presence in the media.

Communications will showcase the unique nature of the brands and the group in general. After over sixty years in the childrenswear sector, the Preca Brummel Group is a successful Italian company and has set an industry benchmark for the excellent quality of its clothes, its meticulous attention to detail, and the way it blazes a trail with the very latest fashions.

“We are delighted to be working with Connexia,” said Carola Prevosti, the CEO of Preca Brummel. “For our company’s communications we need an agency with a distinguished track record in the fashion industry and beyond and we have found this in Connexia. We are confident we can do great things together.”

“After having initially worked together on the Fiat 500 Kids Collection, the opportunity to continue creating corporate and product communications for the Preca Brummel Group and its brands shows us that the value and quality of what we do at Connexia is appreciated.” said Paolo d’Ammassa, the CEO of Connexia.