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Adriano Aricò: Connexia’s new Creative Director

Connexia, the Doxa Group’s data-driven marketing and communication agency and one of the top multichannel communication players, has welcomed Adriano Aricò as its new Creative Director.

Joining Connexia marks the next step in Adriano Aricò’s illustrious career: having worked as the Creative Director at Ambito5/Saatchi & Saatchi Italia and for many years as Digital Art Director and Multimedia Designer in some of Milan’s most dynamic communication agencies, Adriano Aricò has helped to develop many integrated communication projects over the past decade for leading Italian and international brands, such as Acqua Vitasnella, Barilla, Bauli, Costa Crociere, Direct Line, BNL Gruppo BNP Paribas, Toyota, and Vichy.

Adriano Aricò’s arrival at Connexia also revives his creative partnership with Anna Vasta, who joined the Milanese data-driven agency as Creative Director last year. The Aricò – Vasta creative duo has a prolific track record of highly-creative successes under its belt: winning multichannel communication strategies and unique creative concepts that played a key role in ensuring client companies achieved their business and communication goals.

“With Adriano as Connexia’s Creative Director, we aim to strengthen the agency’s creative team and emphasise our innovative and integrated approach to our clients’ projects,” said Paolo D’Ammassa, the CEO of Connexia. Adriano will be working in an incredibly dynamic environment that is backed by outstanding expertise and fuelled by innovative ideas from the entire team of professionals here at Connexia. Our goal is to develop the very best concepts and ideas using a disruptive logic and translating our clients’ needs into unique, relevant content. Adriano Aricò is one of those professionals who has the experience and training to rethink how brands communicate and make a real difference in terms of strategy and creativity.”