Connexia has supervised all the Yamaha Motor Italy communication operations since 2008 and organized the world premiere for the launch of the new Yamaha TMAX 530, the king of the Yamaha maxi-scooters. This event, which was staged in Milan in the magnificent setting of the Teatro Versace, was a preview of the much-awaited 69th edition of the EICMA International Motorcycle Show.
The launch press conference was led by Spanish showgirl, Laura Barriales and was followed by a party dedicated to the Milan nightlife trend setters, who could admire the exclusive new Yamaha TMAX 530 live while enjoying the DJ set played by the famous London artist Boy George, who was the event’s special guest.
