After the international web site restyling, Birra Moretti relies once again on Connexia to give new life and a new look to the Italian site,www.birramoretti.it, making it closer to the values of the brand and more user-friendly.
Consistent with the choices made for the launch of the new advertising campaign, the new site birramoretti.it tells the indistinguishable Italian spirit of the brand and its long history of quality, which started in Udine more than 150 years ago.
The site is characterized by the presence of three “souls”: a corporate one, which tells the story of the company and of its six products available, a food “soul”, strongly associated with a love for cooking and good food, which enhances the historical link between Birra Moretti and Italian chefs, and finally football, the big passion of Italian people.
The graphics choices, while valuing the traditional elements of the brand, aim to give the site a fresh and lifestyle look, giving more evidence to the values historically linked to Birra Moretti: good food and football.
