Connexia launches the Facebook Messenger Bot for Yamaha Motor Europe Italia


Which colours does the XSR900 come in? What’s the horsepower on the YZF-R1M supersport motorcycle? Where is my nearest dealership right now? I want to take my bike for a spin this weekend, which routes can you suggest?

Biker fans of the Yamaha brand can now get instant answers to their queries and questions thanks to the Facebook Messenger Bot currently being developed by Connexia for the Italian branch of the legendary Japanese motorbike manufacturer.

Artificial intelligence interacts and replies to the fans in real time. It has been programmed to answer questions about the technical specifications of all Yamaha models, provide addresses for dealerships, and suggest routes for bike rides.

This is a brand-new offering from the Menlo Park tech giant, and the virtual assistant developed by Connexia for Yamaha is the Milanese agency’s response to the bot technology presented by Facebook on 12 April during its annual F8 Conference.

Artificial intelligence enables users to chat with the bot to get information and use services. When you consider the myriad different ways it can be used in just about any sector, it could almost be considered a revolution: from media channels offering content with completely unprecedented levels of customisation, to customer services that guarantee an innovative and instant way to communicate with their users.

“Artificial intelligence is the new frontier in the world of chat, and an innovation that could potentially mark the end of the traditional apps used by smartphones: with bots users no longer have to download apps, plus services and information will be directly available though bots,” announced Paolo D’Ammassa, the CEO of Connexia. “We have been partners with Yamaha Motor Europe Italia for over eight years now, and the company has always been passionate about the latest innovations. It immediately welcomed the challenge and asked us to develop a customised chatbot that could answer questions and solve problems.”