Dalani.it, with its team of design and décor experts, has selected Connexia, the Doxa Group’s digital experience agency, to manage the personal branding of Margot Zanni, the former journalist and design devotee who made the home and living platform so successful by personally choosing the best national and international products, recognising new trends and moods, and showcasing up-and-coming designers.
Connexia’s mission is to provide the creative director and co-founder of Dalani.it with all the necessary support during every opportunity for visibility, each occasion to raise awareness and all initiatives designed to consolidate her role as an opinion leader in the world of interior design by promoting her personal taste and immaculate choice of products.
Dalani.it has also tasked Doxa, Italy’s leading market research and analysis firm, with performing an in-depth analysis of consumers in the digital home and living segment, with a particular focus on the consumers’ behavioural and purchasing habits in the online furnishing and décor market.
The research results were presented during the Dalani @Home 2.0 Convention in Milan in July this year.
“I’m really excited about this new partnership. With Connexia’s help I hope to identify new channels that can be harnessed to further development my storytelling and convey the passion, taste and style which have become the hallmarks of Dalani.it to as many people as possible,” said Margot Zanni, the Creative Director of Dalani Home & Living.
“It is always a source of immense satisfaction and pleasure when we announce that we are working with such a creative and important Italian trendsetter like Margot Zanni, who has helped to create the most original and popular home and living shopping club in Italy,” said Simone Cremonini, Connexia’s Client Services Director “We are confident that our experience in the lifestyle sector will be invaluable in consolidating and increasing people’s awareness of Margot, the true soul of Dalani.it”.