New faces at Connexia


Connexia, the Milanese digital experience agency which is part of the Doxa Group and one of the top multichannel players, has always attracted talent and is now strengthening its team with the addition of three new professionals: Giuseppe Mauro Scarpati steps into the role of Client Director for Media and Advertising, Anna Vasta becomes the Head of Content, and Roberta Sciarabba is the new Senior Account Manager.

Anna Vasta joins Connexia with an incredible wealth of professional experience under her belt having held key positions, such as Creative Director and Digital Strategist, for some of Italy’s most prominent communication agencies.

During her professional career Anna Vasta has had plenty of opportunity to sharpen her digital and content creation skills while working with Italian and international clients, such as Barilla, Direct Line, Vichy, Costa Crociere, IKEA and Samsung.

“By asking Anna to join our team as Connexia’s Head of Content we aim to further strengthen the agency’s content marketing division,” said Massimiliano Trisolino, Connexia’s Chief Strategy Officer. “The market is constantly demanding more unique and original content that attracts and strategically directs the users’ needs in order to intertwine and build value-based relations with brands. At Connexia we select highly-skilled, insightful professionals who can look at the market and its demands and devise positively disruptive solutions and rethink how we convey and advertise brands.”

To complement this injection of creativity Connexia has also appointed two professionals with a business and management background: Giuseppe Mauro Scarpati has over two decades of experience working at Italian and international publishers and multimedia companies and an in-depth understanding of the dynamics of digital business, while Roberta Sciarabba brings her years of experience managing web and social-oriented projects and a multidisciplinary skill set from working in various areas ranging from more traditional media relations and content creation to community management, digital PR and account management. This career of linear growth has touched on all spheres and channels in communications and enabled her to work with major Italian and international firms, such as BNL- BNP Paribas Group, Ferrarelle, 3M and L’Oréal Paris.

“As Senior Account Manager, Roberta will be working closely with Connexia’s well-established accounting team and her main goal will be to expand and consolidate the agency’s client portfolio,” said Simone Cremonini, Connexia’s Client Services Director. “Giuseppe, our new Client Director for Media and Advertising, will coordinate all activities associated with the agency’s digital media sales so we can develop the infinite opportunities for growth and business expansion offered by online channels. Our business has grown considerably over the past eighteen months, and the business needs of our clients have similarly changed and evolved. We manage an ever-larger portfolio which means we are called upon to handle even higher profile and more complex projects. Managerial experience with a talent for predicting needs and proposing solutions is an area of specific skills that Connexia strives to cultivate and develop.”