Prénatal unveils the Mommypedia community with Connexia and launches the Mommypedia Spring Contest


The website is now online. The community comes from an idea by Prénatal that was developed by Connexia to give mums and dads somewhere to have fun discussing how the meanings of everyday words can change when there is a new baby in the family.

How? In so many ways: by uploading a photo or video clip with a description that captures or portrays the unique, loving special moments that we encounter on a daily basis living with our children. The descriptions are added to Dizionario delle Mamme (The Mums’ Dictionary).

By playing an active role in the community by uploading photos, videos and definitions users accumulate points that are transformed into discounts to spend in Prénatal stores. Earning points is ever-so easy: users get 10 points upon joining the community, up to 30 points for uploading a photo with a definition, up to 40 points for a video, and so on.

The community enables users to upload photos and videos of their child, almost like an ad created automatically by the online platform that they can share with their friends using the most popular social networks.

In addition to the website, users can contribute to the community using apps for iPhones, iPads and Android smartphones and tablets that let them check-in in Prénatal stores, take photos and film video clips. There is also a Facebook app that lets users view the content on the social network and register with a click for easier access.

The community was an immediate success and attracted lots of new members. Users can also take part in the Mommypedia Spring Contest until 13th May. A Prénatal jury has been tasked with choosing the best three photos and the best three videos from the thousands sent in by community members: the winners will be awarded prizes.

The contest is in its second year and in addition prizes for the best entries, four winners will be chosen to become Mommypedia Bloggers and have the chance to tell their stories on the new Mommypedia blog, which goes online in a few months.