Based on a strong relationship of trust and fruitful collaboration, the partnership between Yamaha Motor and Connexia is set to continue.
After faithfully representing Yamaha for eight years in multiple spheres – press office and PR, media and consumer events, social media management and social media ADV, special projects – the Milanese agency has been appointed to redefine the European social media strategy for Yamaha Motor Europe, which is the European hub for one of the leading manufacturers of vehicles (motorcycles, scooters, ATVs, side-by-sides, golf cars), outboard engines, snowmobiles and power products, and to manage its official social media properties: Yamaha Motor Europe is currently on Facebook, G+, YouTube and Twitter, which will be redesigned shortly, and new channels will be added soon.
The mutual goals of this renewed partnership include fully capitalising on the significant potential of social media to generate brand awareness across Europe, increasing visibility and interest in Yamaha Motor Europe services and products, encouraging and boosting interest in the brand in all Yamaha’s markets in Europe (with a major focus on the key markets in Italy, France, Germany, the UK, Spain and Scandinavia), and being particularly attentive to how customer care is managed as listening to and understanding what the brand’s customers need have always been one of the key ways of captivating the hearts of Yamaha fans.
The social media strategy created by Connexia focuses on maximising the value of the brand’s new communication milestones, which have a distinctive, personal and instantly recognisable tone of voice.
With the same goal of helping to build a more effective identity communication for the Yamaha brand, the visual communication strategy created by Connexia focuses on making sure the message has the same unambiguous tone of voice and conveying it in a highly engaging way.
Plus, Yamaha’s new visual social media will guarantee a style of communication that is consistent with the corporate mission of “Yamaha Revs Your Heart”, which was developed to increase the satisfaction felt by Yamaha customers and enhance their experience by constantly surpassing customer expectations.
“As we enter our eighth consecutive year of working with Yamaha Motor and we are just as enthusiastic and passionate about the brand as ever. Our task is to develop strategic projects by leveraging our skill and originality and achieving communication and business goals that appeal to the customer,” said Simone Cremonini, the Client Service Director of Connexia. “We are confident that our professional skill set and in-depth understanding of the brand will continue to ensure added value as we manage the strategy for Yamaha’s social channels and promote its values and exclusive offering.”