“Accidents without hassle”. The new integrated communication campaign from Car Clinic, bearing the Connexia signature, is on air

10 June 2024 – What happens after a road accident? Problems, worries, anxieties… To put it in one word: “hassle”!
The story of Car Clinic, an Italian company specialising in car body repair and with a network of more than 50 proprietary centres in Italy, begins with this hard-won certainty. For the first time, it is now being communicated with a commercial and an integrated campaign.
The creative concept was devised by Connexia, the marketing and communication brand of the MarTech Company Retex, and realised in collaboration with the production company Withstand.
Offered in 20″ and 30” formats, the advert is an integral part of an articulated communication campaign planned by Connexia with programming on the main connected TV and audio streaming platforms, which includes punctual geo-targeting and delivery in the vicinity of Car Clinic repair centres. The campaign is complemented by programmatic activities, performance and social advertising.
Directed by Alessio Dogana and Danilo Carlani, and made using a mixed technique of filming and animated illustration, the advert focuses on Car Clinic’s innovative promise of “accidents without hassle“, taking care of the customer throughout the complete car repair process: from support with insurance paperwork to professional bodywork repair, in a certain and guaranteed timeframe.
“Car Clinic is a network of body shops so innovative that it deserves an equally innovative form of storytelling: a little line-drawn man, driving a car that has just been involved in an accident, turns to Car Clinic for help. This story blends filming and animation, defining the brand’s own language with a deliberately light tone of voice, to dilute the ‘heaviness’ of everything that used to happen after every road accident – until now,’ comments Riccardo Catagnano, Executive Creative Director of Connexia. “Because, while accidents can happen, with Car Clinic the hassle of repairs can finally be avoided.
“In devising this campaign, we started from our mission: to help make life easier for drivers by transforming the discomfort and sense of worry generated by a claim into a positive and reassuring experience,” comments Alina Banasiak, Marketing Associate Director of Car Clinic. “With Connexia, we have chosen to present ourselves in a light and fun way, to make our communication immediately recognisable, to convey the sense of closeness we feel towards our customers and, at the same time, to convey our expertise”.