3 November 2022 – Altroconsumo, the largest independent consumer organisation in Italy has entrusted the marketing and communication agency Connexia with the creative concept and communication management of the tenth edition of FestivalFuturo, the annual event discussing the ongoing transformations and evolution of our society.
Altroconsumo is an organisation that can count on the active participation of 318,000 members and an even greater number of sympathisers. Founded with the aim of protecting consumers through a scientific approach, independence and critical sense, based on its 50 years of experience, each year, the Association brings together experts, professionals and members of the general public to discuss issues such as current affairs, economic and cultural development, environmental sustainability, aware consumption, and digital citizenship, to name but a few.
Firmly reasserting the importance of a gathering packed with content, experiences and stories, for the 2022 edition Altroconsumo has chosen to rely on Connexia. The agency has devised a new concept and structured the event, renewing the way in which participants can enjoy it by merging the digital and physical worlds, with the help of the metaverse.
“We are very pleased about the cooperation with Altroconsumo”, says Italo Marconi, Chief Innovation Officer of Connexia, “Working on the design of a concept that captures and conveys the essence of FestivalFuturo has allowed us to involve the various professionals who belong to the agency, from designers to our colleagues in the Innovation Team We imagined new ways of enjoying the event, which would extend and complete the participants’ physical experience, bringing a part of it into the metaverse”.
“We chose to partner with Connexia because the agency was able to best grasp what is, to all intents and purposes, an innovation challenge for us. In fact, the 2022 edition of FestivalFuturo is a unique experience for consumers, between the physical world and virtual reality, within the metaverse”, declares Federico Cavallo, Head of External Relations at Altroconsumo. “The aim is to give citizens a new key to understanding our society, providing them with all the tools they need to understand the changes and translate them into their daily lives”.