12 June 2020 – Arisa and Manupuma, together with the Francesca Rava N.P.H. Foundation. An Italian charity for life. All proceeds for “Nucleare“, the latest single by the two singers, will go towards supporting the Covid-19 Maternity Project. #lavitapiùfortedelcovid was born with the aim of setting up ad hoc courses for mothers in the maternity wards of a number of Italian hospitals, whether or not they have been affected by Covid-19, so that they can face childbirth in complete safety, for both themselves and their children, and enjoy these special days in peace.
The cover and video for the single are the result of a creative idea from independent agency Connexia, which has overseen each step of their realisation.
The song, a manifesto of maternal love and the purity that only children’s eyes can have, was written by singer-songwriter Manupuma, with music and production by Michele Ranauro. Performed together with Arisa, who has supported the Francesca Rava Foundation for years as a volunteer and ambassador, “Nucleare” is available from 15 May as a digital download and on all streaming platforms.
The video for the new single, made under the Creative Direction of Riccardo Catagnano describes the miracle of new life coming into the world, regardless of the current emergency and despite this difficult period in our history. Created using images of the first moments of life of newborns and thanks to the openness of many new parents as well as the involvement of Fondazione Rava and the many fans of the singer Arisa, the video describes the strength of unstoppable love, with real little-ones appearing alongside the two performers as protagonists.
The cover features Manupuma and Arisa as children, carefree ambassadors of a story of generosity, sensitivity and hope.
As in other critical situations – the earthquake in Haiti, the earthquake in Central Italy, the humanitarian crises in the Mediterranean – the Francesca Rava Foundation intervened immediately during the Covid-19 emergency, supporting 22 different hospitals in 7 regions and 17 cities, by donating equipment and sending health volunteers as well as supporting 22,000 people (including family homes, communities of minors, and families in difficulty), with the donation of basic necessities, protective masks, disinfectant gels and devices for home-schooling.