11 April 2024 – Car Clinic, an Italian car body repair specialist with a network of over 50 proprietary centres in Italy, has chosen Connexia to enhance its identity value assets and work together on building the company’s distinctive positioning and increasing its brand awareness .

The objective of the collaboration is threefold: first of all, to reaffirm leadership in the sector, consolidating Car Clinic’s role as a point of reference and reliable partner for insurance companies, guaranteeing the highest quality and transparency in the services offered. Secondly, to enhance the image of Car Clinic as a top employer for body shop technicians, attracted by a professional and stimulating environment. Finally, to increase awareness and strengthen its positioning towards motorists by communicating directly with members of the public who use the services offered by the company.

Through a network of Direct Centres and Partner Centres, Car Clinic manages body repair work for motorists involved in an accident using only highly professional and experienced staff, who are constantly up-to-date with the latest techniques.

Following a multi-player tender, Connexia was chosen to assist Car Clinic in consolidating its brand awareness in the consumer worldthrough creative consulting, the creation of a dedicated advertising campaign, the development of the social media strategy, primarily with the opening of the brand’s Facebook and Instagramchannels, and the management of social advertising activities.

“Car Clinic is a company founded on solid principles of ethics and transparency, and strives every day to provide customers with the highest level of care and service excellence,” says Alina Banasiak, Marketing Associate Director of Car Clinic. “We are already recognised as reliable partners by insurance companies and are now embarking on this collaboration with Connexia because the time has come for us to strengthen our brand positioning and communicate our values directly to those who use our services, namely motorists“.

“We feel particularly close to Car Clinic, a company whose strategies and actions are always geared towards the attention and care of customers and their needs, and we are delighted to be able to support the brand in consolidating and promoting its distinctive approach, inspired by positive values and messages. – say  Massimiliano Trisolino, Managing Partner of Connexia. – We will work with Car Clinic to transform all the delicate moments involved in handling a claim into a fully managed experience, with simple and quick resolution“.