Biorepack Consortium asked Connexia to create and develop a creative ADV campaign to raise awareness of the materials, the correct way to use, deliver and manage the end-of-life of biodegradable and compostable plastic packaging.
Connexia created a multi-subject campaign based on the juxtaposition between the end of bioplastic packaging and the beginning of a new life for the Planet. The creative idea was based on regenerated soil, from which flower beds in the shape of a bag, cup, and plate are created from compostable biodegradable plastic. The visuals were created using a CGI technology (computer-generated imagery).
Creativity, Press, TV, Radio & Digital Campaign, Media Buying, Reporting