Motta asked Connexia to realise a multi-platform creative campaign to keep on communicating the main feature of Buondì Motta: a breakfast that happens to be light and tasty, at the same time! The campaign should maintain the irreverent, original and witty tone of voice, that has always characterized Buondì Motta among all the competitors.
Connexia created and developed the creative idea for the campaign: breakfast time is often described as idyllic and perfect… If only it were true! In fact, Buondì Motta gives a touch of reality to this moment – Around the table of an ordinary family suddenly appears an (annoying) fairy to try to turn this moment into something magical, but she is doomed to fail and to be eliminated like a mosquito!
Creativity, Integrated Campaign, TV Production