Starting from the concept of the 2024 Communication Campaign, that generated a very good coverage in specific spots, such as Rome and Milan, through touchpoint such as OOH, fake OOH, digital and social assets, Europ Assistance wanted to do a step further, pushing its service at a national level by showing the practical side of taking out an insurance policy.

In order to evolve the concept that «on holiday you never know what can happen» Connexia higlighted the ability of Europ Assistance to transform even the biggest problem into something very manageable, like a dinosaur that becomes a toy.
To reach the target at a national level the video format has been proposed as the hero one, followed by digital and social media assets aimed at pushing consideration and conversion goals.

Creativity