To promote the launch of the new Licia Troisi book, La Nocchiera del Tempo, Rizzoli asked Connexia to create and develop the media strategy, that had two objective: to reach the TikTok community while creating a massive spotlight for the book, and generate consideration and purchase intent by driving their new audience to a dedicated landing page featuring an interactive experience for the world of La Nocchiera del Tempo.
Connexia defined and planned the media strategy, identifying two Booktok Creators whose videos were kept totally native to TikTok in order to raise awareness. The videos were then set up and ran as both Spark Ads and Top Feed Ads. For the second objective, a highly engaging ad was created to drive traffic to an interactive landing page containing some mini games created for the book.
Social Media Strategy, Creativity, Digital Marketing