16 April 2020 – The independent marketing and communication agency Connexia, following consultation with several players, was chosen by Cereal Docks, the Italian industrial group active in primary agri-food processing for the feed, food, pharma, cosmetic and technical sectors, for strategic communication and branding consultancy.
Having been in the market for 37 years, engaged in the production of ingredients derived from oilseeds and cereals intended for multiple applications, Cereal Docks has become the driver of considerable growth over the years, thanks also to investments in the development of the industrial structure, diversification of the offer and innovation. The company is also a corporate partner of the FoodTech Accelerator, an acceleration programme promoted by Deloitte and dedicated to innovative projects and start-ups in the food and retail sectors.
A team with transversal skills, made up of strategists and branding and communication experts, will support the Vicenza group during the three phases through which the project will be structured. The initial phase begins with analysis of the reference market and the way the brand is perceived, key to the understanding of the company and its business objectives, to the study of the stakeholders and their demands, to the collection of all the information required for definition of the strategy, which will guide the two following steps of Design and Execution. The Design phase will lead to definition of the strategic positioning outputs, the communication plan and all the elements required for the Execution phase to enable managed and conscious change in the new direction jointly with the company.
“We are involved in a new phase of evolution, looking towards diversification of the offer and development of new business areas.” says Giovanni Fanin, Finance Manager and spokesperson for the entrepreneurial family at the head of the Cereal Docks Group, “As a logical consequence, we felt the need to begin an in-depth reflection about our identity, its values and our core vocation, in discussion with various stakeholders both inside and outside the company. The aim is to update our communication methods, adapting them to new challenges in the present and future.”
“Our teams stand out for their integrated approach and ability to get people with different professional backgrounds and skill sets to collaborate in an effective manner: innovation, creativity, data analysis, communication united together in a single blend, to find out how to really get to know the customer and their needs.” comments Massimiliano Trisolino, Managing Partner Strategy & Creativity for Connexia “We are particularly pleased to be collaborating with Cereal Docks on this new project, an opportunity for us to be truly incisive in supporting the company on a fundamental evolutionary path towards its growth.”