October 4th, 2021 – After a tender involving several key industry players, Collistar, an unparalleled leading Italian beauty and perfume brand, has commissioned Connexia as their exclusive creative development partner for marketing all of the brand’s lines.
Founded in Milan in 1983 and quickly becoming a paragon of excellence worldwide, Collistar owes its success to its continuous pursuit of quality and innovation, as well as its firm commitment to “sustainable beauty”. The Connexia team, under the creative direction of Clio Zippel and client management of Stefania Predoti, will work alongside Collistar and their Creative Director Michael Loos to reposition the brand with marketing aimed at the women of today who find themselves facing new situations and new routines, rethinking everything from working from home to “free time”.
“We’re excited that Collistar, an iconic Italian brand renowned worldwide, has chosen us to support their company in setting out a marketing strategy for their flagship products targeted at women. – says Stefano Ardito, Connexia’s Chief Growth Officer – And we’re even more pleased with the synergies that have emerged within our team, already well-adjusted to working on product campaign projects that have come online over the last few months, which allows fresh ideas and innovations to be generated for all the brand’s touchpoints (both ATL and BTL) and across the entire marketing plan.”