17 June 2019 – Connexia’s partnership with the Deborah Group continues with 100% all-round creativity. Connexia has devised and created the #EveryDayDiva brand manifesto that celebrates the femininity and uniqueness of every woman for Deborah Milano, which has been at the forefront of Italy’s cosmetics industry and the group’s leading brand for over fifty years.
#EveryDayDiva is the “Deborah woman’s manifesto” and features in a digital ADV campaign that goes online on all Deborah Milano’s social properties on 7 June, and also on Teads from 27 May.
With #EveryDayDiva Deborah Milano stands with every woman in their smiles and gestures so that they can simply be themselves and do their best in any situation.
“#EveryDayDiva stems from a desire to tell the story of the Deborah Milano brand’s values by choosing an emotive, impactful format,” said Malvina Cova, the Marketing Director of the Deborah Group. “The #EveryDayDiva campaign enables Deborah Milano to stand up and say that every woman has a right to look after herself and feel like a diva despite the hectic pace of today’s society and the countless ways she balances her commitments to family, work, friends and leisure every day.
Every year the Deborah Group tests and produces new products featuring exclusive formulas and captivating textures, and thanks to the group’s research laboratories Deborah Milano always offers high-performance products that are completely safe. Everything that today’s women want to create a cover girl look in just a few simple steps.”
“We chose a film that celebrates the uniqueness of every modern woman to convey the values of the Deborah Milano brand,” said Stefano Ardito, Connexia’s Chief Growth Officer. “In the film #EveryDayDiva shows what it means to be a woman today, without any stereotyping, and how women can always feel at their best and effortlessly emphasise their beauty in any situation. We worked hard on the photography to create a production that transmits empathy, closeness, and sophistication against the backdrop of Milan, in a way that is completely consistent with the brand’s values and DNA. The Connexia team handled every aspect of producing the content: from the script to the voiceover in English and Italian through to promoting and planning an ADV campaign on social media channels that was delivered by the entire team, which is now even bigger since the acquisition of Ragooo.”
Link to the #EveryDayDiva manifesto video