7 February 2022 – Decathlon Italy, leader in the design, production and distribution of sporting goods, has once again entrusted Connexia with managing its social channels and brand presence in Italy.
Initiated in 2017, the synergy between the marketing and communication company, part of the Retex Group, and the French multinational continues on the strength of a common strategic vision. True to its purpose of “be useful to the planet and the people”, Decathlon is building an attentive and conscious dialogue with its Italian fan base, and uses its social channels (Facebook, Instagram, Twitter and YouTube) to share the four core values that substantiate its brand identity and sustainability ecosystem: vitality, responsibility, generosity and authenticity.
Thanks to a strategic combination of skills and talents, its analytic approach and its innate capacity to originate creative insights, Decathlon confirms Connexia as a communication partner capable of conveying the brand’s constant commitment, including through the numerous initiatives of its own Foundation, to supporting the most vulnerable and spreading good practices in sport.
Some items published on Decathlon Italy’s social media channels: