Connexia, the Doxa Group’s data-driven creativity agency, is always keen to intercept the creative buzz and positive vibes whirling round the digital ecosystem, and perfectly reflects the radical new direction taken by the communication sector and its professionals.
With a cultural revolution and an acclaimed generation, this paradigm shift is having a major, and in many ways unexpected, impact on the employment market by generating new demands and responding with new “hybrid” professional roles.
This is highlighted by the addition of Chantal Cimmino, Creative Strategist, and Ambra Crociani, Digital Stylist, to the Connexia team. Two professionals who “speak creative”, “embody creativity” and symbolise the intimate correlation between digital transformation and emerging professions.
A Florentine by birth and Milanese by choice, Ambra Crociani had also lived in America and Berlin before finally going to Rome, where she graduated with flying colours with a Fashion Stylist diploma from the European Institute of Design (IED) in Rome.
Ambra epitomises the digital alias of visual merchandisers in stores and set designers in advertising: her experience of art direction and product styling in everything from food to fashion is what won her a place on Connexia’s team, where she immediately got busy with the many projects in progress on the agency’s “tables.”
As a communications strategist with social media marketing experience, a cum laude degree in Organisation and Marketing for Business Communication from the Sapienza University in Rome, and a master’s in Marketing and Communication with a specialisation in unconventional and interactive communication from the Academy of Communication in Milan, Chantal Cimmino takes on the ultimate “challenge” on a daily basis: devising and building attractive experiences that will engage brands and consumers alike.
With her exciting, multifaceted experience in Ambito5 – Saatchi &Saatchi Network, and BCube/Msl – Publicis Groupe, Chantal brings to Connexia her enthusiasm, professionalism and a solid approach to creative strategies, which she sees as a fantastic opportunity for understanding how people’s behaviours change and how we can make a real change in the dynamics of the value-based relationship with brands.
“At Connexia, we want to ensure we are always attractive to the generation of ‘new creatives’ who know that nowadays having just creativity and talent is no longer enough unless they are underpinned by a solid foundation of data and an in-depth understanding of all the dynamics and tools involved in communication,” said Paolo D’Ammassa, the CEO of Connexia. “Professionals like Ambra and Chantal enrich and strengthen Connexia’s Creative division, which is intrinsically digital with an immense flair for listening to the insights that come from how we analyse and interpret data.”