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A new Connexia project for SAP Italia. The company celebrates mums everywhere with a film that tugs at the heartstrings.

The extraordinary power of simplicity and love. The incredible power of a knowing look. The unbreakable bond between mother and child.

These are the values that shaped the film created by Connexia for SAP Italia to celebrate mothers everywhere. Without distinction.

For Mother’s Day, SAP Italia, the Italian branch of the multinational market leader in enterprise application software, has chosen to illustrate its commitment to diversity and inclusion (D&I) in a very natural way by looking at the increasingly more crucial role played by D&I policies in an organisation.

The first multinational technology company to be awarded the worldwide Economic Dividends for Gender Equality (EDGE) certificate for its global commitments in sustaining gender equality in the workplace, SAP chose the day dedicated to motherhood to share its vision for a different today.

Planned by Connexia, the video is online from 10th May and features “Mother’s Day” ideally embracing all different forms of motherhood which all have one thing in common – unconditional love.