Connexia celebrates summer with Pringles Sound of Summer, the Pringles initiative dedicated to Italy’s biggest music festivals.
In coordination with Spiagames Outdoor Agency and with the support of Connexia’s digital PR, the Pringles Sound of Summer roadshow is doing a total of nine dates in Milan, Rome and Rimini with the aim of engaging music fans in a new, “tasty” experience in the Pringles Village, a 100% Pringles branded space dedicated to fun with table football, bowling, fluorescent tattoos, and lots of other entertaining activities.
The brand is taking its Pringles Village to the Milano Summer Festival, Rock in Roma and the Notte Rosa in Rimini, summers festivals featuring Italian and international artists of the calibre of everyone from J Balvin, Calcutta, Kiss, Mahmood, Ozuna, and Salmo to Carl Brave and Ben Harper.
Connexia has devised a contest for the Pringles Sound of Summer with the activation of four influencers with links to the world of music. To kick-off the contest each influencer created a thirty-song playlist containing a “hidden” track. The fourteen lucky winners that guess the ghost track will then have the chance to choose when to go to the Milano Summer Festival or Rock in Roma.
All the compilations are available on Pringles’ Spotify Hub, offering the perfect soundtrack to listen to this summer.
“The Pringles Sound of Summer initiative instantly gets you in the mood for the beach, fun and holidays,” said Massimiliano Trisolino, Connexia’s Managing Partner for Strategy and Creativity. “It is an absolute pleasure to be able to celebrate summer and music by offering Pringles fans the chance to share a fun experience with others at three of Italy’s biggest summer music festivals.”