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Connexia chooses Paprika Software

Paprika Software, the ERP software that has been optimising job costing and accounting systems for creative agencies for over three decades, is working with Connexia, the Doxa Group’s data-driven creativity agency, and offering the benefit of its many years of experience supplying some of Italy’s finest communication and creative firms.

Connexia plans to go live with the system in January 2019, so the project to implement the Paprika ERP kicks off in October 2018 with the job costing and accounting divisions.

“We’re starting with a rather ambitious timetable compared with other similar projects that we’ve done for similarly sized agencies but we know we’re on solid ground.” said Elisa Bernasconi, the Paprika Software Country Manager. “In the past, Connexia has always demanded optimised models to manage its in-house organisation and guarantee a quality service for its clients. That’s why the way Connexia already manages its business fits in so well with the optimised and digitalised solutions proposed by Paprika.”

“If we look at the number of our employees and our revenue, you can see that our agency has grown considerably over the past four years, and this means that job costing and accounting is significantly more complicated,” said Paolo D’Ammassa, the CEO of Connexia. We’ve strengthened our position as a data-driven creativity agency and our growth rate is in double figures so we definitely need to upgrade the standard of our in-house organisation so that we can continue to guarantee real-time control and management of all the parameters associated with the business and our projects. We needed to choose a partner that we know we can count on so it was only natural to approach Paprika Software, as they have a proven track record of vertical expertise in job costing and accounting systems designed for creative agencies with similar needs to Connexia.”

“Digitalisation and integration are no longer just services offered to clients; they are formats built into the internal structure of creative communication agencies,” continued Elisa Bernasconi. “So it’s a real pleasure for us to be right at the heart of a period of progress which is increasingly more active here in Italy as well.”