Connexia closes 2017 with €11 m turnover The winning formula: data, strategic thinking, creativity and technology

Connexia, the Doxa Group’s data-driven creativity agency and one of the top multichannel communication players, is closing the year with a very healthy balance sheet: the €11 m turnover is 16% up on 2016. So, 2017 has been a rewarding year as the agency’s positioning and investments in creativity and innovation have paid off, producing increased revenue growth and more dedicated resources.

Connexia offers a full-service digital agency with eight service lines that cover every step of the communication process from strategy, creativity, and producing and distributing content to building digital tools and measuring the entire marketing process.

In its twentieth anniversary year the Milanese agency successfully consolidated its innate aptitude for intercepting and anticipating trends by integrating data, strategic thinking, creativity, and technology.

And the market responded positively, rewarding Connexia’s flexibility and distinctive flair for infusing international methods with a generous helping of unique, 100% Italian creativity. More prestigious names joined the client portfolio in 2017: Decathlon, Fastweb, Conad and Mutti are just some of the big brands that have chosen Connexia as their sole go-to partner for defining their communication strategies.

Brands demand creativity, guaranteed delivery and measurable results, and Connexia delivers on that promise thanks to our genuine data-driven and full-service approach,” said Paolo D’Ammassa, the CEO of Connexia. “We’re closing 2017 with double-figure growth for the third year in a row, proving the reliability of our agency and of our 100-strong team that never fails to excel. This year we chose to invest in talents and our ability to intercept change to make the agency’s two creative teams even more effective and incorporate innovation into our processes, emphasising our digital DNA and our sharp focus on all aspects of digital transformation.”

 Connexia’s strategic direction is shared by Paolo D’Ammassa with Massimiliano Trisolino, the Chief Strategy Officer, and Letizia Giottoli, the Chief Operating Officer, and corroborated by the three pillars of the agency’s production process: excellent creative quality, excellent delivery quality, and an excellent aptitude for measurable results.

“We plan to further consolidate our position in 2018 by continuing to work with our partner companies on how they bring about change and digitalisation for their communications and business,” said Paolo D’Ammassa, the CEO of Connexia. We intend to finalise our acquisition of a production company in Q1, so we can practically deliver content, photos and videos in real time. We’ll officially open the sixth and final floor of the Doxa building in January with a dedicated events space, and we will also have an in-house recording studio at our disposal as from March.