Connexia, the Doxa Group’s data-driven creativity agency, has launched the Corporate Communication division. Our goal is to use the finest consumer language to benefit the corporate world and leverage unique, cross-sectorial skills. The team will be led by Zornitza Kratchmarova, a professional journalist who has covered current affairs, economics and finance for Italy’s top publishing houses for over fifteen years.
The Doxa Group is a byword for market research and Italy’s only independent market research firm with an international network covering seventy countries. Being part of this group gives Connexia a guaranteed unique competitive advantage. Data is of paramount importance as it provides the concrete figures with which to formulate all our communication and business strategies – these give us the power to advertise or promote the company with a strategy that works equally well online and offline depending on the situation and requirements.
This is the approach championed by the new Connexia Corporate division, a business branch that incorporates a vast range of diverse skills and expertise. With over 100 professionals and a € 11 million turnover in 2017, representing double-figure year-on-year growth, Connexia has been working on corporate issues for a while now with some of its core clients, such as Roland Berger, Verti, Conad, Save The Duck, Singularity University, Campari, and Mylan.
Some of the division’s key services include reputation analysis and monitoring, economic and financial communication, digital PR and social media marketing, CSR, crisis and issue management, and content and storytelling. The division will serve all of Connexia’s business units and work closely with all the other teams to ensure a comprehensive, stand-out offering.
Zornitza has been the Corporate Communication Manager for Doxa since autumn 2016 and will retain that role as she joins Connexia as the Corporate Communication Director to consolidate and develop the unit. Zornitza will have a team of three corporate accounts plus the support of the creative and strategic divisions and Connexia’s other specialist areas, namely digital, social media, events, and innovation.
“We want to innovate and transfer the most advanced storytelling dynamics from the consumer sector to the corporate world,” said Paolo D’Ammassa, the CEO of Connexia. “We’re used to constantly conversing with and engaging people, and now we want to get them excited about corporate issues as well. We’ll also be working hard on the media mix as this is still very traditional in the corporate world and no longer in step with the stakeholders’ real percentage of media consumption.
George Bernard Shaw once said, “In the right key one can say anything. In the wrong key, nothing: the only delicate part is the establishment of the key.” And, in an era when changes are ever-more drastic and sudden, getting “that” key just right has become so much trickier. Even in the corporate world.”