After examining twenty-two strategic proposals, the regional authority tasked with developing tourism in Friuli Venezia Giulia has selected the temporary group formed by Connexia and Insiel Mercato to promote tourism in the region on a national and international level on the web and social media.
Connexia, Italy’s premier communication agency for internet PR, social media marketing, and web and media relations, and Insiel Mercato, which specialises in creating innovative technological solutions for the public administration and healthcare sectors, presented an innovative strategic plan and were awarded this important contract thanks also to their wealth of experience in online communications for tourism and institutional concerns.
Connexia and Insiel Mercato have already begun working with Friuli Venezia Giulia. Initially they are focused on listening to and mapping the network so they can monitor attitudes and identify the key Italian and international influencers. Next they will implement customised actions for engaging these targets through social media and an innovative technological enterprise social networking solution, which will provide a centralised platform for producing and delivering editorial content that will in turn be channelled through specific RSS feeds and widgets in the relevant media, and ensure that everyone is aligned “on the same page”.
With the sea, mountains, sport, wellbeing, food and drink, culture, entertainment and fun, the Friuli Venezia Giulia region truly offers something for everyone. The initiatives to promote tourism in the region will be developed nationally and internationally with a special focus on Italy, Germany, Austria, France, Holland, Russia and Spain. Connexia and Insiel Mercato will customise communications strategies to suit each country and work with local social media specialists to form a multicultural team.
“The fact that the Friuli Venezia Giulia region looked at twenty-two proposals and chose Connexia as its strategic partner to promote its extensive tourism offering confirms how efficient we are at adding value with our projects.” said Paolo d’Ammassa, Connexia’s CEO. “One of the deciding factors was undoubtedly the wealth of experience we have acquired over the years in web and social environments with a successful track record for institutional (Expo 2015, the Municipality and Province of Florence, the US Embassy, etc.) and tourism (Royal Caribbean, Airbnb, Consorzio Alta Pusteria, etc.) communications. Plus, we can also count on the reliability and cutting-edge solutions of our partner Insiel Mercato, which has enabled us to secure the contract with an integrated, high-tech offer.”