Fastweb, one of Italy’s leading telecommunications operators, has tasked Connexia, the Doxa Group’s data-driven marketing and communication agency and one of the top multichannel communication players, with handling the communication strategy and creative consultancy for all initiatives on the brand’s social channels.
Following a tender in which nine communication agencies bid for the contract, Fastweb chose Connexia as the digital agency to manage all its activities involving social channels that are not directly linked to customer care: Facebook, Instagram, Twitter, and LinkedIn.
The primary objective is to work together on brand awareness in light of the company’s new position and the review of the communication strategy implemented by Fastweb last spring which focused on the value of TRANSPARENCY for its commercial offering and corporate values system.
“Niente come prima.” (nothing like it was before)
Transparency, freedom, and no limits are the three pillars on which Fastweb has built its mobile solutions by introducing a real revolution in the world of voice services and data mobility. This strategy was immediately welcomed by the public.
“The sound nature of the strategic plan and understanding of media social channels were just some of the strong points proposed by Connexia,” said Federico Ciccone, the Chief Marketing & Customer Experience Officer at Fastweb. “We have only just started working together, but we know that Connexia’s team can successfully and effectively convey the message of our campaigns’ creative content through social channels.”
“Working with a major telco like Fastweb to build and strengthen the brand’s identity and values is an incredible opportunity in terms of creativity and the strategic and consulting input we have been asked to deliver,” said Paolo D’Ammassa, the CEO of Connexia “Fastweb has made a major choice in this market by reviewing their business strategy to offer customers transparency and transfer this same value to its corporate policies. Customers immediately recognised that the company meant what it said with this operation; now it’s up to us to work with the brand and help build a genuine dialogue with customers that reflects the proposition.”