Connexia to manage Alcantara® social channels

Connexia, the Milanese digital experience agency which is part of the Doxa Group and one of the top multichannel players, has won the bid to manage the social media marketing for Alcantara, a company that delivers a global guarantee of Italian quality and excellence.

Connexia has been tasked with perfecting Alcantara’s multi-country social strategy in order to strengthen the brand’s digital identity and improve how the channels perform and deliver in terms of awareness and engagement.

“We are very proud to have the opportunity to work with a brand like Alcantara that has such an extraordinarily unique, high-quality and versatile product,” said Simone Cremonini, Connexia’s Client Services Director. “Alcantara epitomises so many qualities; it’s elegant and sophisticated, soft and comfortable, reliable and strong as well as 100% carbon neutral so advancing the brand’s strategic actions and managing its social channels will be an exceptionally exciting and inspirational experience.”