Daikin Italy communicates with Connexia

Connexia, Italy’s premier multichannel agency for media relations, digital PR, social media marketing and interactive solutions, is the new communication partner for Daikin, the Japanese multinational and worldwide air conditioning leader for domestic, commercial and industrial applications.

Connexia will manage corporate and product communications with media relations and digital PR designed to target the network’s opinion leaders and bloggers and further raise the brand awareness of Daikin and Rotex (the brand with which Daikin operates in the heating market) in the consumer segment. Connexia will also manage the ongoing positive dialogue that the company has established with the trade.

Connexia will support the brand at trade shows, events and partnership initiatives, including Solar Decathlon Europe 2014, the international bioarchitecture contest during which some of the most well-known Italian faculties of architecture, engineering and design will be presenting their green architecture projects with the support of Daikin Italy, which is helping the students by offering funding and technological know-how.