Connexia, Italy’s premier communication agency for public relations, internet PR, social media marketing, and web and mobile solutions, has been appointed to manage relations with the media and opinion leaders for the Emozione3, Elation and What a Gift! brands in the Wish Days holding group, which flies the flag for Italian companies in the gift experience industry.
Thanks to its wealth of previous experience in the gift box sector, Connexia will be managing the corporate and product press office initiatives for Wish Days and its brands with the aim of strengthening their presence in the media.
“We are excited to be working with Connexia as we share many of the same values, such as the Italian spirit, dynamism and innovation,” said Andrea Dusi, the CEO of Wish Days “2013 will be a very important year for us, packed with new experiences and ambitious challenges, and to tackle all these we can rely on the expertise and experience of Connexia”.
“Our love of all things lifestyle is the perfect match for the essence of Wish Days and its brands. We are proud that our expertise and professionals can help advance a successful, brilliant, and continually evolving company like Wish Days,” said Paolo d’Ammassa, the CEO of Connexia
Communications will be created specifically to maximise the value of the unique aspects of the brands and the Wish Days group: a financially sound Italian company with a turnover that has grown by 30%, and which has gained more than 1.5 million customers, and worked with 9,000 partners in Italy and over 5,000 stores throughout Italy in less than ten years.