Ezviz, the new consumer electronics brand that specialises in technology for home security and action cameras, has appointed Connexia to manage its communication strategy, PR and digital PR, and social media communications so that it can grow and strengthen its position in Italy.

The young Ezviz brand debuted in Italy in 2015 with two product lines, “Smart Home and Video” and “Sport & Fun”, and within a year had gained recognition for the outstanding technological quality of its products, which offer customers maximum security in their homes combined with the top-flight performance of video recordings and action cameras.

2016 is turning out to be a very busy and strategically important year for Ezviz with ambitious goals in terms of revenue and sales. Connexia is ready to provide Ezviz with 360° support, maximise the brand’s visibility and help to strengthen its position.

“We are excited to be working with Ezviz; it’s a dynamic up-and-coming company that is a perfect match for Connexia’s DNA as we have always championed the values of innovation and excellence,” said Paolo D’Ammassa, the CEO of Connexia. “We believe that our expertise in the tech, design and sport sectors will be invaluable and play a key role in increasing Ezviz’s visibility in Italy.”

“We are confident that working with Connexia’s team of professionals will give us all the support we need to consolidate the brand position of Ezviz,” said Massimiliano Troilo, Marketing Director for Ezviz. “We aim to win over the widest possible target audience in Italy and we believe that investing in communication will help us to accomplish our goals.”