Milan-based agency Connexia has begun working with Intergen, the energy division of the IML Group that specialises in designing and constructing methane and biogas cogeneration plants, generating sets and rotary UPS. Connexia will support all PR activities and provide consultancy services for media planning with the goal of consolidating the company’s role in the Italian cogeneration and distributed energy generation market.
Connexia will manage media relations by using suitable PR initiatives and consulting on planning advertising in order to engage the industry’s key players and media, and promote Intergen’s activities and services with initiatives and meetings aimed at reaching its target audience, which mainly consists of installers, EPC contractors, and decision makers in energy-intensive industries and ESCos.
“We have decided that our communication strategy should open a dialogue with the market’s players and provide a comprehensive view of all the services that a company of Intergen’s calibre can offer.” said Nicolò Cariboni, the CEO of Intergen. “The goal is to strengthen our position and convey the high quality of our products and services, which range from production and construction through to plant maintenance.
Selecting Connexia as our partner shows just how serious we are about achieving this goal.”
“We have a wealth of experience also in B2B communication, and Intergen is a valuable addition to the energy sector of our client portfolio. We are delighted to partner a company that has made respecting the environment its core business as this is in keeping with our eco-friendly spirit.” said Paolo d’Ammassa, the CEO and founder of Connexia.”