Maxi Zoo Italia, a subsidiary of the Fressnapf Group, Europe’s largest chain of pet food and accessories stores, has tasked Connexia, the Doxa Group’s data-driven creativity agency, with managing all the brand’s digital and social communications.
The goal: to promote and increase the brand awareness of the Maxi Zoo brand and help to strengthen its top-level position in Italy with an integrated communications project that encompasses the brand’s entire digital ecosystem.
Established in Germany in 1990, the Fressnapf Group now has over 1,400 stores across Europe. Each Maxi Zoo store offers a wide range of pet food, accessories, and services for dogs, cats, birds, rodents, fish, and reptiles that suits every pocket and guarantees premium quality.
Six agencies bid for this project, which was awarded to Connexia thanks to its talent for effectively conveying brand values and ideas, creating unique and original experiences, and maximising use of the communication chain from start to finish. Connexia will now devise and develop Maxi Zoo’s brand communication strategy, covering every aspect from position analysis and creative concept to website management and formulating and managing editorial plans for the Facebook, Instagram, YouTube, and LinkedIn social channels. Connexia will also coordinate the social and digital advertising campaigns.
“We are immensely pleased to announce we are working with a new client, especially with such a well-known and popular brand like Maxi Zoo,” said Paolo D’Ammassa, the CEO of Connexia. “Connexia will be a strategic partner for the leading retailer of pet food and services; we will convey the set of values and distinctive traits of Maxi Zoo Italia by speaking with creativity, sensitivity and clarity to a specific target which cares passionately about the wellbeing of its pets.
We are positive that our integrated approach will infuse the digital ecosystem with authenticity and consistency to successfully boost and achieve the brand’s communication goals.”