Connexia to mange communications for the Italian brand of mobile device accessories.
Connexia has begun working with PURO, the leading brand of accessories for mobile devices from Modena, Italy, which has been a stand-out name in the market for years as a result of the top-notch quality, sophisticated designs and innovation of its products.
Thanks to its wealth of multi-sector experience in the tech, lifestyle and fashions industries, Connexia will be managing media relations for PURO with the aim of strengthening its presence in the media and relevant blogs, highlighting the brand’s strengths over its numerous competitors, and helping the brand to promote its Italian-made designs also for smartphones and tablets.
Connexia will also be constantly monitoring the main media and the social activities of the top influencers, as well as scheduling events and parties for creating ad hoc social content for PURO that cover all the very latest trending topics.
PURO offers an extensive range of products for mobile phones, tablets, IT, audio and photo-related devices that are all created with amazing attention to quality, R&D and technological innovation which places the brand a step ahead of the competition.
Puro solutions incorporate an intense blend of high-tech and design and range from offering protection and security for devices to custom-designed sports products and fast-charging accessories that keep users powered up; many of these charging accessories have the “Made for Apple” certification which underlines the company’s incredible attention to quality and market trends. Furthermore, as Sony’s sole Italian partner, Puro also offers products certified for the “Made for Xperia” program.
PURO is also the first company in Italy to have brought the fashion world into the mobile device accessory sector by creating collections designed, interpreted and launched on a seasonal basis with two key releases for the spring/summer and fall/winter seasons. This ingenious idea ensures a constant supply of models and trends to satisfy even the most demanding consumers. Puro’s focus on fashion has also led to partnerships with brands of the calibre of Just Cavalli and Italia Independent.
“We are very proud to be working with Puro, and providing integrated management of all the brand’s communications activities, such as PR, digital PR and social instant content. This enables us to produce multichannel and data-driven native content and strategies by carefully analysing insights and leveraging our in-depth knowledge and understanding of the media scene in the tech, lifestyle and fashion sectors.” said Paolo d’Ammassa, the CEO and founder of Connexia.
“We are positive that working with a digital-oriented partner with such a strong tech and fashion background will increase PURO’s visibility on the market, and showcase all the strengths of our varied and innovative offering.” said Aurelio Goldoni, the President of PURO.