Quattroruote.it, the online portal of the famous car magazine published by Editoriale Domus, has chosen Connexia, Italy’s premier multichannel communication agency for digital PR and social media marketing, for the strategic management of its social media channels.
The partnership with Connexia – which began at the start of 2013 with screening and analysis – aims to increase traffic to the Quattroruote.it website and boost the digital visibility of Quattroruote, which is the go-to magazine for all motorists and a favourite with petrolheads.
Connexia will manage the official social channels on Facebook, Twitter and Google+ using an editorial plan that strategically alternates in a time-winning way editorial content, current news, product focus pieces and engagement initiatives designed to increase audience interaction. This will be continuously guided by the results of monitoring, moderation and fine-tuning. The social media activities will also rely heavily on Connexia and the online editorial office at Quattroruote working very closely together.
Connexia will help Quattroruote.it runs its social channels during major automotive events – from international motor shows to key sports competitions – by using live tweeting and customised posts on Facebook and G+; these activities were already developed during the last Geneva Motor Show and delivered excellent results (flow peaks of 15,000 readers and viral peaks of more than 350,000 users).
“Our consolidated expertise in the automotive industry was a deciding factor for Quattroruote.it when choosing its communication partner,” said Paolo d’Ammassa, the CEO of Connexia. “We share a strong passion for cars and all things car related with Quattroruote.it. We are confident that our strategy and positive synergy with their in-house editorial departments will help us to achieve ambitious goals in terms of increasing the audience and the engagement rate on their social channels.”