Rose & Mary, the home delivery service that brings you wholesome, delicious dishes created by a nutritionist and made with healthy, fresh ingredients by a team of chefs, has chosen Connexia, the Doxa Group’s data-driven creativity agency and one of the top multichannel communication players, to manage PR and media relations to launch the service in Italy.
Launched in London in 2015, Rose & Mary is the brainchild of a group of young Italian entrepreneurs led by Marita Mega. They cook meals made with seasonal vegetables, naturally gluten-free smart carbs, superfoods (natural ingredients with many nutritional and healthy benefits), fish and controlled origin meat. All dishes are free from gluten and refined sugar and flour, many are also lactose free, and are cooked with a light touch specially designed for home delivery that maintains the natural nutrients and showcases the pure, genuine flavours and original aromas. The unique feature of the Rose & Mary project in the food delivery sector is that they use a nutritionist to promote a clean, healthy lifestyle now and in the future.
Rose & Mary recipes are inspired by traditional Italian cuisine with a dash of modernity and international flavour; the menus vary according to the season and the availability of the ingredients, plus they also offer a wide choice of vegetarian and vegan meals.
Whether for lunch or dinner for business gatherings or private dinners, you can choose meals for a party or to savour on your own, and order online from the comfort of your own home or office at www.roseandmary.com or by downloading the Rose & Mary app to your smartphone (for iOS devices). Choose from a selection of starters, salads, meals made with smart carbs and lean proteins, soups, first courses, fruit salads, desserts, and beverages.
Rose & Mary chose Connexia to help launch the service in Italy, starting with the city of Milan. The goal is to maximise visibility, establish a good position in an already booming food delivery market, and leverage the highly distinctive advantage of using a nutritionist. Connexia plans to communicate the Rose & Mary offer by forging partnerships with the media and with other likeminded companies that share the same values, and organising tasting events for sectors of the media, bloggers and influencers who are interested in healthy food.
“We’re delighted with this partnership and confident that Connexia, with its team of consultants and experts, can guarantee us the support we need to successfully expand our service in Italy,” said Marita Mega, the founder of Rose & Mary. “We believe that Connexia is the right partner to help Rose & Mary achieve our planned goals for positioning and growth, so we can start in the city of Milan and then expand to cover the rest of the country.”
“Rose & Mary is a fantastic way for Italians to get healthy, tasty meals on their table with just one simple click. It also represents a sort of mini revolution in how Italians are used to eating,” said Paolo D’Ammassa, the CEO of Connexia. “Food delivery services are becoming increasingly more common in our country, particularly in big cities, and yet Rose & Mary introduces an exciting new ingredient to the mix by blending innovation and ease of use with a special focus on the wholesome nature and quality of the dishes. They’ve harnessed modern methods and technology to bring us healthy benefits: a working philosophy and approach to business that are becoming more and more popular and appreciated by people just as communications specialists like us help to create value by using innovation and promoting products of excellence.”
“Connexia has built up a considerable wealth of expertise working with our clients in the food and beverage industry over the years. We have learned how to successfully convey their brand values, further their communication strategies, and work with them through the myriad processes of innovation and digitalisation. We have a great affinity with this industry, it gives us many opportunities to diversify and experiment with projects, activities and activations.”