The branded content project on social media created by Connexia for Save The Duck, the brand of animal-friendly and 100% duck-free down jackets by Forest Srl, clocked up more than 1,400,000 views.
Connexia teamed up with four of the most popular YouTubers to raise consumer awareness about wearing duck-free padded jackets with a fun and totally viral concept.
The web stars Relative, Edoardo Mecca, The Frenchmole and Federico Clapis hit the streets to catch everyone wearing real-down jackets on camera.
Federico Clapis, a.k.a. Behind A Selfie, was one of the stars at the 87th Pitti Immagine Uomo, which has just finished in Florence: his video featured passers-by around the Fortezza da Basso and got over 900,000 views in just one day.