Following a call for tenders involving multiple creative agencies, the Bauli Group selected Connexia to carry out all the strategic and creative work that goes into devising, developing and managing ATL and digital communication campaigns for the Motta Buondì and Motta Panettone brands.
These two products are icons in the Motta portfolio, and the company has decided to choose a unique partner that can offer a cohesive, innovative vision in keeping with the style for which the entire Motta brand has always been famous.
“We are particularly proud to have won this bid: Connexia has an extensive team that produces proposals with a 360° vision of the tools, media, formats and ideas required. An excellent choice.” said Stefano Ardito, Connexia’s Chief Growth Officer. “Together we will build integrated communication campaigns, creating synergy between the various touchpoints and working to break down the barriers between TV, digital and offline with a mix of creativity, a strategic data-driven approach and our understanding an expertise of the media involved.”
Under the creative supervision of Riccardo Catagnano, Connexia’s Creative Director and Head of Branded Content, the team is already enjoying being hard at work at producing the next campaigns for the famous Motta Buondì and the unique Motta Panettone with customised content for every form of activated media.