Deborah Group, Italy’s leading cosmetics company for fifty years, has appointed Connexia, the Doxa Group’s data-driven creativity agency, to manage all aspects of social and digital communications for its brands: Deborah Milano, Debby, Rouge Baiser Paris and Dermolab.
Connexia already manages PR and digital PR, social media and digital channels for Rouge Baiser Paris and has now won a four-party bid for Deborah Milano, the leading brand of “Made in Italy” cosmetics, making the Milanese agency the main contact for all digital communication initiatives and special projects, social media strategy initiatives and media budget management for the digital channel. Connexia also runs www.deborahgroup.com, the Deborah Group’s corporate website which is recently back online after being restyled by Connexia, and all social media and digital ADV initiatives for Debby, a make-up brand specially created for 18-25 year olds.
A family-run company started in 1903, the Deborah Group is a leading cosmetics company that operates in over fifty countries. Creativity, beauty, passion, a love of design and colour, an eye for international beauty trends and a wealth of product innovation expertise, guaranteed by the Deborah Group’s Research and Development labs, have earned the company global recognition as the epitome of Italian excellence.
To help coordinate the creative projects and communication strategy on digital channels with ad-hoc photo shoots to create exclusive photographic content, Connexia works with Connexia Dashboard, an innovative in-cloud monitoring and analysis tool that helps with strategic decisions and simplifies the planning and management of multichannel strategies.
“Choosing Connexia as our sole partner for the Deborah Group’s digital and social communications is a strategic move as part of a structured plan with goals of varying levels of complexity,” said Antonio Vanoli, CEO di Deborah Group. “This decision is part of a wider-reaching project in which the concept of innovation is key: this choice guarantees us the creation and production of first-rate digital and creative projects that also enable us to build communication ecosystems which can be easily analysed and measured so we can optimise our ongoing projects as well as our customers’ loyalty, which is extremely important.”
“Deborah Milano is the jewel in the Deborah Group’s crown so signing this brand further confirms the strength of Connexia’s working relationship with the client and the mutual trust that we have built with them while devising creative and communications strategies for the Rouge Baiser Paris and Debby brands,” said Paolo D’Ammassa, the CEO of Connexia. “As an agency, we aim to translate our creative potential and value-adding expertise into original and effective solutions. To do this we also use tools like the Connexia Dashboard, a proprietary suite with which we monitor and analyse the status and progress of the business and communication KPIs of a company, brand or individual products over time periods, while offering a better viewpoint of the competitors’ actions.”