Connexia has begun working with the Lo Conte Group, Italy’s leading producer of speciality flours and mixes for sweet goods. Following talks the agency was awarded the contract for managing PR and digital PR initiatives with the aim of increasing the visibility and brand awareness of the Lo Conte Group and its brands and convey the path of innovation and excellence embarked upon by an all-Italian company such as Lo Conte.
Thanks to its wealth of experience in the food and beverage sector and lifestyle industry, Connexia will manage the group’s communications with a focus on PR and digital PR in order to engage the trade and mainstream media players, influencers and bloggers. Connexia will also organise initiatives, special events and meetings that are specially designed to communicate the history, passion and innovation behind the Lo Conte Group and maximise the value of its key brands, Le Farine Magiche, Molino Vigevano and Decorì, as well as respond to the demands of consumers and reflect the latest trends.
“We chose to work with Connexia as it is experienced in the food industry and offers a dynamic and energetic approach to communications.” said Antonio Lo Conte, the President of the Lo Conte Group.
“The Lo Conte Group is a valuable addition to our client portfolio in terms of the food and beverage sector, which is the second largest industry for the agency,” said Paolo d’Ammassa, the CEO and founder of Connexia. “We are proud to be using our skills and know-how with targeted and synergetic PR and digital PR initiatives to benefit this leading Italian company.”