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The Prosciutto di San Daniele Consortium selects Connexia

Connexia has started working with the Prosciutto di San Daniele Consortium that safeguards the famous ham with Protected Designation of Origin (PDO) status which is made solely in the Friuli Venezia Giulia region. After meeting with the consortium, Connexia was selected to manage the PR and Digital PR activities with the aim of consolidating the consortium’s institutional role, strengthening its position and communicating the premium quality and uniqueness of San Daniele ham throughout the Italian marketplace while highlighting the value of its links with the Friuli Venezia Giulia region.

As Connexia has proven experience in the food and beverage industry as well as the lifestyle sector, it is well placed to manage communications activities and organise PR and Digital PR activities that engage people in the trade and mainstream media as well as influencers and bloggers through initiatives, special events and functions aimed at maximising the value of the qualities of San Daniele ham and the area in which it is made.