Yamaha Motor Europe, the famed brand’s continental headquarters, enjoyed a massive success at the fourth “Wheels & Waves” event, which was recently held in the captivating location of Biarritz (France). Following the event’s success in 2014, the Japanese motorcycle manufacturer’s second official presence at the event was devised, organised and entirely produced by Connexia, Yamaha Motor Europe’s long-time partner.
More than 10,000 bikers from all over the world migrated en masse to the world’s most famous event that combines motorcycles with a passion for surfing on the spectacular French coastline to enjoy the sea, inviting roads that are perfect for bike rides and incredible special motorcycles. It was only natural that Yamaha would put in appearance in this unique setting as it has always focused on Sports Heritage and Special motorcycles. In addition to revealing some new Special Yamaha “Yard Built” bikes made by the most influential international bike builders, Yamaha also gave a world preview of its “Faster Sons” project, a new philosophy for all the new Yamaha production bikes that merge vintage style with modern technology from now on which was introduced by the legendary Japanese artist/customizer Shinya Kimura and his creation, a Yamaha based prototype called “Faster Son”.
Connexia managed the entire presence of Yamaha Motor Europe at “Wheels & Waves 2015” by producing and coordinating lots of activities starting with the idea of setting up a big stand in pure vintage-style in the event’s military tents, which are the real nerve centre of what’s happening in the bike world. This year it was situated behind the futuristic Cité de l’Océan in Biarritz, a stone’s throw from the some of the most popular beaches with surfers on the Atlantic Ocean. Connexia also organised the Yamaha spaces in the Artride II Gallery, a tradition exhibition of motorcycle art organised in Biarritz city centre where the first concept bike from the new Faster Sons philosophy – a two-wheeled work of art by the legendary Japanese customizer Shinya Kimura – was revealed to the world during a media meeting.
Connexia also created a fantastic photo/video production for corporate and media purposes, and managed the group of about fifty European journalists who were invited by Yamaha Motor Europe to come to the event in Biarritz by road from their own countries riding the brand-new Yamaha XJR1300 and XJR1300 Racer, the latest offerings from Yamaha’s Sports Heritage range.