15 May 2020 – Europ Assistance, a leading private insurance company in Italy, has chosen Connexia as its new creative agency, after a tender involving multiple players. The first campaign for the launch of MyClinic, the digital service for the health of the whole family, is already online, and has been integrated with a new COVID-19 Assistance function.
Present on all of the company’s social channels – Facebook, Instagram, Youtube – and planned on the main online newspapers in the months of May and June, the new Adv programme campaign, including video and display, was designed, produced and managed entirely by Connexia, under the creative direction of Adriano Aricò and Anna Vasta. It conveys the distinctive features of the service, which has been created to provide remote medical support and implemented to deal with the current health emergency.
True to its vocation as a Care Company, Europ Assistance has identified the needs caused by the Covid-19 emergency, integrating its range of services with great flexibility and promptness. At a time when mobility is still limited, the provision of prompt and qualified assistance in people’s homes is essential.
“Here at Europ Assistance, we have always taken care of people remotely, wherever they may be located. At the moment, we feel the need to emphasise our closeness with our clients and remain in contact with them in an even clearer way – explains Chiara Giglio, Head of Brand Communication & Social Responsibility at Europ Assistance Italia. – We are experts in assisting clients while they are on the road, and now – due to MyClinic’s innovative technology – we can continue to protect our clients’ health even while they are at home, and with the same levels of professionalism and empathy”.
“We are truly proud to be able to support our clients in communicating initiatives and activities that can make a real difference people’s lives, especially at this current time of emergency, and Europ Assistance’s MyClinic campaign is a perfect example of this – says Massimiliano Trisolino, Managing Partner Strategy & Creativity at Connexia. – Connexia’s digital campaign, which is simple and direct, presents itself as the most effective way of informing clients about the available services that can be used to address medical concerns and unclear information”.