18 June 2020 — After holding a contest, the Faber industrial group, a global leader in the production of cooker hoods with head offices across 8 countries and 3 continents, has decided to put its faith in Connexia as its digital communication partner and business and brand strategy consultants, with vertical insights for creativity, social media management, influencer marketing, media planning, data&search.
Faber’s trademark has always been innovating and seeking out increasingly high-performance products, providing creative solutions for improving air quality in the domestic environment while paying particular attention to the aesthetic factor.
Connexia will work alongside Faber on a two-year journey of all-round strategy consultancy for all social media communication, SEO, Media, Data, and creativity involving all the company’s digital properties. The agency will oversee the creation of design guidelines for a digital communication plan which will affect all Faber touchpoints and will include influencer marketing activities, the design and running of thematic workshops, visibility analysis, traffic analysis, and competitive environment analysis, and creative consultancy for producing and managing original content for the brand’s social channels and blog.
To maximize the effectiveness of all communications they will operate individual advertising initiatives and web analytics activities, with the development of Connexia Outcomes, a customised dashboard for real-time KPI monitoring.
“We needed to choose a partner that could support us 360 degrees in our digital communication strategy. We found, in Connexia, the perfect mix of vertical skills in digital marketing, creativity, and innovation that Faber needs to continue along its path of supervising online activities and strengthening digital channels, with the peace of mind of always being able to enable the right media thanks to the identification of the most suitable message and the strategic thrust derived from data and custom audience analyses — says Dino Giubbilei, Marketing Director at Faber — We also really believe in relationship chemistry, and immediately there was a strong feeling with the Connexia team, which we trust will allow us to work wel,l side by side as a single team”.
“Faber has revolutionized our way of living in the kitchen, a place that is increasingly closer to a living social area and the cornerstone of modern homes, always placing research and innovation at the centre, two elements that perfectly match Connexia’s approach and working methods. — says Massimiliano Trisolino, Managing Partner — Strategy & Creativity at Connexia — We are thrilled to be able to work with the company over the next two years, offering a whole range of consultancy services – strategy, creative, and business – that will allow Faber to differentiate itself even more significantly within its sector”.