24 June 2024 – Intimissimi, the brand owned by Oniverse since 1996 and a leader in the lingerie market, at the end of a tender involving 3 players, has chosen Connexia for the strategic analysis and requirements of its social ecosystem.

The Connexia team started by analysing the brand’s social platforms (Facebook, Instagram, X, YouTube, Pinterest, Snapchat, TikTok) in order to understand their actual performance. It then continued with a competitor analysis and a qualitative-quantitative analysis to gain an in-depth understanding of the audience, trends, new functionalities and the potential maximisation of the effectiveness of each channel. It then drafted a summary document with the findings and some suggestions for possible areas of improvement in terms of editorial content, formats, channels and workflows.

By supporting Intimissimi in the analysis of its social properties from an evolutionary and brand awareness perspective, Connexia will identify which levers are needed to increase the brand’s relevance on social channels at an international level, aiming at an increasingly effective engagement of the younger generation and a wider cross-country audience. This analysis will allow Intimissimi to devise a more authentic and modern social communication strategy, which will, at the same time, successfully convey its very Italian character, product quality, design and attention to detail, all elements that have always distinguished the brand.